Creepy Creative

Halloween is coming, hooray! But, while I like all the creepy imagery that is available for us to use, we always need to step back and take in the "big picture". This email that I just got from LaQuinta is just one example.

Never forget that information is coming at your consumers so fast these days that imagery is more important than ever. Pictures have never been so important in telling your story and the story La Quinta tells at first glance is that your well-made bed comes with a huge spider underneath. This may sound silly to you but people like me that are creeped-out by spiders and (gasp!) bedbugs. Will have just been given a terrible first impression.